Our Mission
To create clean, natural, and wildly effective body care solutions that soothe life’s itchiest, scratchiest, most uncomfortable moments, all while bringing joy, relief and some fun to the experience.
100% integrity. 100% natural.
About Anything Brands
Anything Brands is a health and lifestyle company built on one simple idea: natural remedies should actually work—and make you smile, too.
We handcraft body and skincare solutions using premium, plant-based ingredients that relieve real discomforts—from itchy skin to sensitive butts, yes that includes hemorrhoids. No chemicals. No junk. Just time-tested botanicals that bring calm where chaos used to be.
Our story began with Anything Butt, a now-cult-favorite balm that took the shame and mystery out of butt care, replacing it with comfort, relief, and a sense of humor. Now, we’ve expanded the line with Anything Itch, because soothing skin shouldn’t stop at the cheeks.
Every product we make is rooted in science, nature, and honesty, and designed to bring relief, joy, and a little levity to your daily routine.
Because when life gets irritating, Anything is possible.
How it started...
It was 2012, and my husband was hobbling around a soccer field, attempting to coach a U-5 soccer game. I was fielding questions from the other soccer moms, and unapologetically shared what was kicking my hubby’s butt: a thrombosed hemorrhoid.
He was mortified.
But, his embarrassment was quickly shed when several of the other parents began sharing anecdotes of their butthole horror stories and daily discomfort. Everyone was supportive and everyone had a story, but no one had a solution.
Nobody wants a pain in the butt!
A few days later, he ended up having hemorrhoid surgery. Aside from a painful initial recovery, the scar tissue that remained frequently became inflamed, itchy and uncomfortable.
A few years later, he found himself with another thrombosed situation and opted for a non-surgical solution consisting of months of ineffective and gross smelly ointments and over-the-counter steroid solutions with long-term skin damaging side effects (fun, right?).
As he was left with pain, frustration and no obvious solution, I started experimenting with natural alternatives.
Butt there was hope
Drawing on my background in wellness and nutrition, I began mixing essential oils, CBD creams and other natural anti-inflammatory ingredients. We experimented with several variations over the years for a daily balm that would not only calm the most sensitive of tissue, but prevent irritation, itching, swelling and thrombosis.
After ten years without a major flare up, and multiple success stories from friends and family with whom we shared the balm recipe, we engaged a world-class formulator to perfect our balm.
After a year of experimenting with the highest quality natural ingredients, comprehensive testing and a widespread sampling program, we have officially launched ANYTHING BUTT. ANYTHING BUTT is the solution to prevent and soothe all forms of butthole drama.
