Colon Cancer Rates Are Increasing In Young Adults: What You Need to Know

March is Colorectal Cancer Awareness Month, and while it may not be the most glamorous health topic, it is one of the most important conversations we can have.

For decades, colon cancer was widely considered a disease that primarily affected older adults. But new research is changing that understanding. Doctors across the United States are seeing a significant rise in colorectal cancer among younger adults, including people in their 30s and 40s who otherwise appear healthy.

Today, 1 in 5 people diagnosed with colorectal cancer are under age 55, according to the American Cancer Society, and the number continues to grow.

The Rise of Colorectal Cancer in Younger Adults

Over the past few decades, the percentage of colorectal cancer diagnoses in younger adults has steadily increased. In 1995, about 11 percent of cases occurred in adults under 50. By 2010, that number had risen to around 15 percent, and by 2023, nearly 20 percent of diagnoses occur in adults under 55.

Researchers now estimate that by 2030, colorectal cancer could become the leading cause of cancer death in adults under 50.

Because of this shift, screening recommendations have changed. Most adults are now advised to begin colorectal cancer screening at age 45, and earlier if there is a family history or symptoms.

While a colonoscopy may not be something people look forward to, it remains one of the most effective cancer prevention tools available. During the procedure, doctors can identify and remove precancerous polyps before they become cancerous. Studies show that colonoscopy screening can reduce colorectal cancer deaths by more than 60 percent.

Let’s Talk About Colonoscopy Prep

For many people, the procedure itself isn’t the part they dread. It’s the preparation beforehand.

Colonoscopy prep requires clearing out the digestive system, which often means frequent trips to the bathroom for several hours. Because of this, the skin around the area can sometimes become irritated or sensitive during prep.

A little preparation ahead of time can make the process much more comfortable.

Many people keep Anything Butt soothing balm on hand during colonoscopy prep because the gentle formula helps calm irritated skin. Made with ingredients like arnica, aloe, vitamin E, organic hemp oil, and other plant powered botanicals, it was designed to help support sensitive skin in delicate areas.

Comfort Matters After the Procedure Too

Even after a colonoscopy, it’s not unusual for the area to feel slightly sore or sensitive for a short period of time. This is completely normal.

Some customers say they use Anything Butt both during colonoscopy prep and afterward to help soothe skin and maintain comfort while everything returns to normal.

Because while colonoscopies are an important health step, there is no reason the experience has to feel miserable.

Sometimes a small comfort item can make a surprisingly big difference.

Why Colon Health Should Be a Normal Conversation

Colorectal cancer is currently the second leading cause of cancer deaths in the United States, yet it is also one of the most preventable cancers when caught early.

Still, many people avoid talking about colon health simply because it feels awkward.

At Anything Brands, we believe health should be approachable, even when the topic is a little uncomfortable. From colonoscopy prep to everyday irritation, Anything Butt was created to help soothe sensitive skin naturally.

Because sometimes a little humor, and a lot of calming ingredients, go a long way.

A Simple Reminder

If you are over 45 or approaching that age, consider this your reminder to:

• Talk to your doctor about screening
• Schedule a colonoscopy
• Encourage someone you love to do the same

Small steps today can protect your health tomorrow. And if a colonoscopy happens to be on your calendar soon, you may want to keep Anything Butt nearby for a little extra comfort along the way.